“There are those that look at things the way they are, and ask why? I dream of things that never were, and ask why not?” ― Robert F. Kennedy
Cleveland, OH –The Fregano Federation of Northeastern Ohio (FFONO), in partnership with StudioChewy.com and the Basil Institute at Rhode Island’s New Shoreham Community Center, announces the launch of its “FREGANO!” campaign with the mission: “To free the oregano from the kitchen cupboard confines of Italian restaurants and pizzerias and make it a primary part of pizza parlor condiments – the Condimenti Italiani – taking its rightful place alongside long-time stalwarts red pepper and Parmesan cheese, completing a holy trinity of flavor and savor.”
In New York and Chicago, says interim director of the Fregano Federation, Don Mateo, oregano in pizza parlors is as common as cream in coffee shops. “Clevelanders deserve the same quality of life. People who sprinkle a dusting of oregano over their slice are instantly enchanted – incantata. It’s a whole new echelon of taste, an experience like no other.”
But Clevelanders, he says, for the most part have not seemed to know about this choice. “It’s time for the condimenti cognoscenti and the pizzerati in this region to step-up, maybe change their ways of viewing the world, and make oregano a primary part of pizza presentation.”
For twenty years, Don Mateo has ruminated on the whys and why not’s of this oregano/pizza disparity between the cosmopolitan centers to the east and west, and the metropolitan omission on the North Coast.
– NOTE: If there are restaurants and pizzaterias in Northeastern Ohio already providing oregano as a condiment alongside red pepper and Parmesan cheese, please ‘Like’ and ‘Post’ on the Fregano Facebook page. Our goal is to let people know. So please, help us help you enhance your slice of life. –
For twenty years, Don Mateo has ruminated on the whys and why nots of this oregano-pizza disparity between the cosmopolitan centers to the east and west, and the metropolitan omission on the North Coast.
“This isn’t a shot against either our red pepper or Parmesan paisanos,” Don Mateo clarifies. “It’s a call for equality and inclusion. This may ruffle some feathers, but that’s how change happens. And if that means taking on the admittedly powerful red pepper and Parmesan lobbies, then così è la vita – such is life.”
Moreover, he says, it’s a way of unifying communities at a time of fractured families, communities, and cultures. “For conservatives, it harkens back to a more pure time wherein oregano harmonized the generations. For progressives, it’s an avant garde retro-fusion that might be as revolutionary as the Medici’s.”
“Plus,” he adds, “you want to bring a couple cold slices back to life on a Saturday morning when that’s all there is in the fridge? A stippling of the oregano will resurrect it like Easter morning and spirit you toward delicious dimensions.”
Don Mateo assures that this isn’t some kitschy bit. “There’s no irony involved in this,” he says. “No ulterior motives. It is about the oregano. It is about providing the people with knowledge of it. The people’s access to it. The people’s ability to get a serving on a slice. Not as a special request, but as a regular part of the Za/pie experience.
“It’s twenty years overdue,” he avers. “This campaign is a sincere effort for real change in the way we experience the pizza. It’s as earnest as Hemingway. – All we’re saying is let’s together enhance our slice of life.”
For more information on the Fregano! Campaign, visit StudioChewy.com or email MKWeiland@Hotmail.com.
Let’s do launch! Viva la Fregano! Viva la Condimenti Italiani!
Grazie! Grazie! Grazie! – Prego! Prego! Prego!
6 reasons sprinkling oregano on your pizza is a good idea!
Sprinkle little oregano on your food to spice up the flavour and also attain the amazing health benefits of this herb. Learn More | Click Here